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Shopping for a Diamond? Where do you go?

couple paying for jewelry at a jewelry store

Shopping for a diamond can be a very scary thing. There are so many places you can go to, but how do you know you are getting what you pay for?


Trust in my business is probably the most important factor that should come into play. If you don’t trust the person you are working with, then you should not do business with them.

So, where do you find that trust?

There are the big chain stores that show you beautiful diamonds in their commercials, but when you go to their store you are typically shown lower quality diamonds so they can fit into a specific price point. You will probably be working with a salesperson who works on commission with very little knowledge of how a diamond is graded and is just reading the information off the ticket and spouting the sales pitch that they were trained in.

You can go to the local jeweler who has been around for many years and will get you a selection of diamonds to choose from. Many times they rely on their diamond dealers to tell them what the grading is, which can be suspect many times. With a storefront and many salespeople to pay, they have to have a large markup on their merchandise in order to pay their bills and their people.

You can go to the Diamond District in New York because a relative told you that’s the best place to go and they know someone down there. You really need to know what you are doing if you go there. Too many times I have seen people who were taken advantage of by unscrupulous dealers who are out to make a sale at any cost. They would hold back information regarding the diamond or not disclose a treatment or damage. This can be a very costly mistake. If the deal sounds too good to be true, it probably isn’t what they are telling you.

You can go online to one of the many diamond places selling pretty much from the same lot of diamonds. There is really nobody to explain diamonds and diamond grading to you so you are basically buying them sight unseen based on the documents they show you. How do you know what you are really getting? What recourse do you have if it isn’t what they say?

Many times, a diamond is one of your biggest purchases. You are paying a lot of money for something and you want to make sure you are being treated fairly.

I have been in the jewelry business for over 35 years. I hold the highest gemological title the American Gem Society gives out, Certified Gemologist Appraiser. I have been involved in the diamond business for all these years both as a buyer and a seller. I understand how this business works and I am not afraid to tell my customers. I have the knowledge and connections to get you the diamond you want for the best value.

As a personal jeweler, I will sit down with you and explain the basics of diamond grading and make suggestions based on the information you give to me. I can answer any questions you may have about the diamond industry. I have access to thousands of diamonds and I can get the perfect stone for you. I work out of an office with a very low overhead so I don’t have the need to markup the way many others do. Buying from DW Gem Services, you will save money and have the feeling that you have been treated fairly.

I have lived in Cheshire for 23 years. My wife and I have started and continue to run a charity that has raised close to $1 million to help those in need. I have recently been elected to the Cheshire Town Council. I have a strong reputation for honesty and fairness and I am thrilled when my customers leave with a smile on their face.

Whether you are looking for a diamond engagement ring, diamond stud earrings, or any type of jewelry, contact me and I will be happy to work with you so you can also leave with a smile on your face and a beautiful piece of jewelry.