Diamond shopping can be a very scary thing. There are so many places you can go, but how do you know you are getting what you pay for?
It Comes Down to Trust
Trust is probably the most important factor in my business. If you do not trust the person you are working with, then you should not do business with them. So, where do you find that trust?
Where People Usually Go Diamond Shopping
The big chain stores show you beautiful diamonds in their commercials. When you go to the store, however, you are typically shown lower quality diamonds that fit a specific price point. You will probably work with a salesperson on commission. Many of them have very little knowledge of how a diamond is graded, so they read the information off the ticket and repeat the sales pitch they were trained in.
The local jeweler who has been around for years will get you a selection of diamonds to choose from. Many times, though, they rely on their diamond dealers to tell them the grading, and that can be suspect. With a storefront and many salespeople to pay, they also need a large markup to cover their bills.
Then there is the Diamond District in New York. A relative may have told you it is the best place to go, and they know someone down there. You really need to know what you are doing if you go. Too many times, I have seen people taken advantage of by unscrupulous dealers who want a sale at any cost. They hold back information about the diamond, or they fail to disclose a treatment or damage. That can be a very costly mistake. If the deal sounds too good to be true, it probably is not what they are telling you.
Finally, you can go online to one of the many diamond sites selling from pretty much the same lot of diamonds. There is nobody to explain diamonds or diamond grading to you. In other words, you are buying sight unseen based on the documents they show you. How do you know what you are really getting? And what recourse do you have if it is not what they say?
Why It Matters
Many times, a diamond is one of your biggest purchases. You are paying a lot of money for something, so you want to be treated fairly.
A Different Way to Shop for a Diamond
I have been in the jewelry business for over 35 years. I hold the highest gemological title the American Gem Society gives out, Certified Gemologist Appraiser. For all of those years, I have been in the diamond business as both a buyer and a seller. I understand how this business works, and I am not afraid to tell my customers. As a result, I have the knowledge and connections to get you the diamond you want for the best value.
As a personal jeweler, I will sit down with you and explain the basics of diamond grading. Then I will make suggestions based on what you tell me. I can answer any questions you have about the diamond industry. Because I have access to thousands of diamonds, I can get the perfect stone for you. I also work out of an office with very low overhead, so I do not need to mark up the way many others do. When you buy from DW Gem Services, you save money and you know you have been treated fairly.
I have lived in Cheshire for 23 years. My wife and I started a charity that has raised close to $1 million to help those in need, and we still run it today. Recently, I was elected to the Cheshire Town Council. I have a strong reputation for honesty and fairness, and I am thrilled when my customers leave with a smile on their face.
Whether you are diamond shopping for an engagement ring, diamond stud earrings or any other piece, contact me. I work by appointment only. I will be happy to work with you so you can also leave with a smile and a beautiful piece of jewelry.